At least one university has come up with an innovative advertising campaign that may give them an unwelcome defense from allegations that they violate truth in advertising laws. “The ‘D+’ campaign logo aimed at upping recruitment at Drake University is getting a failing grade from those who say it tarnishes the Des Moines, Iowa school’s reputation,” the Associated Press reports.
“Drake spokesman Tom DeLahunt says school leaders consider any reaction a good reaction and that ‘D+’ actually represents all the opportunities Drake offers students.” From what we’ve found, the grade might be warranted.
Malcolm A. Kline is the Executive Director of Accuracy in Academia.
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