Once again, university researchers have gone to great lengths, and expense, to learn something that less credentialed Americans have known for generations. “Researchers say that some anti-binge drinking public service announcements have an opposite effect,” Sara Schwartz reports in The Washington Examiner. “Northwestern University’s Kellogg School of Management says that public service ads intended to reduce binge drinking are actually leading to more of it.”
“The university performed a five-part study in which researchers showed anti-alcohol ads to 1,200 undergrads and interviewed them afterward.” They could have saved themselves the trouble.
Once again, we see the wisdom of first studying the masters, in this case, W. C. Fields.
Malcolm A. Kline is the Executive Director of Accuracy in Academia.