Of course, they claim it isn’t. “The Harvard Alumni Association sent an email to College seniors and alumni asking them to promote their Harvard experiences on social media this week, a move some experts say may help bolster the University’s image following the high-stakes and high-profile admissions trial,” Shera S. Avi-Yonah wrote in The Harvard Crimson. “The program — dubbed ‘Crimson Connect’ — formally launched Monday morning, three days after the trial concluded.”
“A frequently asked questions page linked in a message sent to alumni details how, by posting suggested content, ‘generating traffic,’ and recruiting other ‘Crimson Connectors,’ Harvard affiliates can rack up points and earn the chance to collect school gear. Alumni Affairs and Development administrator Tammie L. Ruda ’90 wrote in a statement Tuesday night that the project grew out of work that began in 2017 and that initiative’s debut is not connected to the trial’s conclusion.”
