Here’s the problem with social science research: When it’s accurate, it’s obvious.
“In a study conducted at UCLA, subjects rated over 500 descriptions of people based on their perceived significance to likability,” Travis Bradberry writes in Forbes. “The top-rated descriptors had nothing to do with being gregarious, intelligent, or attractive (innate characteristics).”
“Instead, the top descriptors were sincerity, transparency, and capable of understanding (another person).”
