After Streaming Bust, CNN is Trying Again

CNN announced plans to launch a new streaming service a little more than three years after they shut down their short-lived CNN+ service which lasted for just once month.
In a press release CNN said that the new streaming product will provide a simple and centralized way for audiences to experience CNN’s journalism and original programming. There will be a mixture of live channels, catch-up features and video-on-demand programming, across all platforms: the CNN mobile app, connected TV apps and CNN.com.
“CNN has been leading and innovating in video-led journalism since its inception, and the expansion of our subscription offering to include streaming embodies that pioneering spirit,” said Alex MacCallum, Executive Vice President, Digital Products and Services. “We’re giving audiences an even more convenient way to access CNN’s trusted reporting and original programming—brought together in one intuitive, easy-to-use experience.”
CNN+ was launched just as the Warner Media and Discovery merger was nearing completion and was a victim of both management differences and a flawed product.
While then CEO boss sought to create a competitor to Fox Nation, it failed to gain any traction in its short history as CNN’s small viewership didn’t provide enough of a subscriber base for CNN+.
The new service will launch in the fall of 2025 and should cost far less than the reportedly $300 million of it’s failed predecessor.